Journal

AUMÉ Hair Treatment Oil bottle and box
7 Hair Oiling Mistakes Most of Us Make (and How to Fix Them)
Too much oil, rubbing too hard, leaving it in for days: seven common hair oiling mistakes and the simple fixes for each. Read more...
Natural oils and seeds used in traditional desi hair care
Kalonji (Black Seed) Oil for Hair: A Desi Favourite Explained
Kalonji has been part of Pakistani homes for generations. Here is why black seed oil is a favourite for hair care, how to use it, and what to keep in... Read more...
Fresh rosemary sprigs used in hair care
Rosemary Oil for Hair: What It Does and How to Use It
Rosemary oil is everywhere on TikTok. Here is what the research actually says, how to use it safely, and why it should never be used undiluted on your scalp. Read more...
AUMÉ Hair Treatment Oil surrounded by mustard seeds, sesame, almonds, flaxseed, kalonji, rosemary and onion
12 Natural Ingredients for Healthy-Looking Hair (and What Each One Does)
Sarson, til, nariyal, castor, badam, alsi, kalonji, rosemary, pyaz, kaddu, methi and vitamin E: what each of these traditional ingredients brings to your hair-care routine. Read more...
Applying AUMÉ Hair Treatment Oil as part of a weekly hair oiling ritual
How to Oil Your Hair Properly: A Simple Weekly Ritual
Hair oiling is one of the oldest beauty habits in Pakistan, but most of us were never taught the steps. Here is a simple weekly ritual: how much oil, how... Read more...